Melissa Perlman
“Traded in my Jimmy Choo’s for Flip Flops”
Melissa Perlman CEO Amansala
What started as a simple idea just after 9/11 while sitting in a studio apartment in NYC has grown into a brand known globally amongst jet setters, the well-traveled, and those who pride themselves for being in the know of the latest hot spots.
"in a predominately male-dominated industry, Melissa created a niche that incorporates style and comfort with purpose and community."
In 2017 Melissa became a partner in Gitano Tulum and Grupo Gitano. Today She is an investor and active partner in Grupo Gitano, her strong business savvy supports James’ vision for the growth and business of the brand.
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Press
Over 20 years of the press.
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Our YouTube Channel
Some of our videos over the years. Testimonials and more..
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Our Instagram Page
Our Organic Followers through the years.
Amansala’s Humble Beginnings..
Melissa’s dream started with one cabana in the sand. She was the architect, project supervisor and much more. Amansala is so beautiful because Melissa has been hands on since day one.
Her Business grew as her family did
Melissa’s children were raised on the beach living in huts, surrounded by nature. Talk about a working mom.
Melissa’s mom sent her a team of Monks…
A team of Tibetian Monks came to bless Melissa’s place to heal and align the Mind Body and Spirit..
In between the eco and chic….
Melissa dressed to impress but getting her hands dirty with the local fishermen choosing the fresh whole fish for the clients.
The place for A-listers to escape…
Drew came so frequently she knew the staff by name.
Still Jet setting, this time with her little ones..
Melissa, Dylan and Leah…
Melissa 20 years later
Living her Best Life…
Melissa Perlman
Melissa Perlman is a dynamic entrepreneur, visionary hotelier, and wellness pioneer whose trailblazing spirit has helped shape Tulum into the wellness destination it is today. After relocating to Tulum following 9/11, Melissa began building Amansala, a beachfront health and wellness retreat, literally room by room.
Her passion, grit, and creativity transformed that vision into one of the largest and most iconic properties in Tulum, now boasting over 100 rooms, multiple yoga shalas, beachfront restaurants, and a thriving wellness community.
Melissa is also the founder of Bikini Bootcamp, an innovative and wildly popular fitness retreat that combines movement, mindfulness, and adventure. Launched long before wellness travel became mainstream, Bikini Bootcamp helped redefine what it means to reset—blending results-driven workouts with the soul of a beachside escape.
In 2017, Melissa expanded her entrepreneurial journey by becoming a partner in Gitano Tulum and Grupo Gitano. As an active investor and strategic partner, she plays a key role in guiding the business alongside founder James Gardner, bringing her strong business acumen and deep understanding of brand building, hospitality, and experiential travel.
Widely recognized as a thought leader in the global wellness and boutique hotel industry, Melissa is known for her unique ability to create spaces that feel both inspiring and deeply rooted in nature. Her influence spans curated wellness experiences and luxury lifestyle concepts that blend authenticity with elegance.
